BC Hydro Invent the Future | CASE STUDY Social Media

BC Hydro’s
Invent The Future Contest


BC Hydro sought to increase public awareness of energy conservation through Invent The Future, a sustainability ideas contest for youth age 16 to 24. Goals included changing behavior through peer influence, driving contest entries and votes, and promoting off and online sharing.


  • Created and executed on social media, community outreach and content strategies
  • Activated channels including Facebook, Twitter and YouTube
  • Consultation on website design, video and mobile
  • Targeted influencers and leveraged analytics to expand reach and maximize engagement
  • Provided weekly analytics reports, ongoing strategic advice and a completion summary


  • Viral video 31,900 views
  • Nearly 150 entries from all over BC
  • Practically tripled our goal for votes! 29,000 votes exceeding contest goals by 288%
  • More than doubled Facebook Likes! 237% Facebook Likes (43% per month average “10-13% considered very good” Mashable)
  • Motivated over 6,500 conservation pledges beating targets by 34%
  • Generated over 35,000 website visits exceeding goals by 27%
  • Created new strategies resulting in nearly doubling Facebook traffic!

    • 180% Facebook traffic increase
    • Facebook is now the number one traffic source!
  • Earned tons of free media! 503 blog mentions and 57 discussions. Far exceeded goal of 5 blog entries!
  • Website traffic exploded!
    • 154% increase of overall traffic
    • 130% increase of referred traffic

All achieved within the constraints of a 13% budget reduction!

Likely over a million dollars of free media coverage!

Based on year-over-year metrics. Partner agency: FD (PR)