ReadyGo Media

Renewables & Environment Logo Design – CCIRA

jprobyn — Mon, 23 Apr 2012 17:48:05 +0000

CCIRA (Central Coast Indigenous Resource Alliance) is a common voice among four BC coastal Nations, born to ensure our ecosystems return to a healthy balance. CCIRA bestowed the honor to ReadyGo Media of designing a logo that would launch their new organization.

We began by partnering with CCIRA on a comprehensive business analysis, which helped them define their branding needs. We then developed several creative solutions for their consideration. The result is a highly polished iconic image infused with symbolism. It communicates their values and goals in a powerful mix of traditional and contemporary styles.

Financial Services Logo – HNW Services

jprobyn — Wed, 21 Mar 2012 00:43:16 +0000

HNW Services Inc. provides financial counsel to entrepreneurial individuals and their families. HNW (high net worth) Services invited us to design their corporate rebrand including a new logo, stationery package and the HNW Services website.

Financial Services Website – HNW Services Inc.

jprobyn — Tue, 20 Mar 2012 20:56:53 +0000

HNW Services Inc. came to us to redesign their brand. This exclusive small business provides financial counsel to highly successful entrepreneurial individuals and their families.

First, we partnered with HNW Services on a comprensive business assessment which drove the creative strategy. Then, we designed their financial services logo and stationery package. Finally, we developed their website by starting with an existing design and customizing it to meet their unique needs.

The result was an elegant understated website that effectively introduces HNW Services to their clients.

HNW Services website

Writing Showcase – Vancity Credit Union

jprobyn — Tue, 14 Feb 2012 03:38:51 +0000

We write for Vancity Credit Union and our stories are making a big impact.

Last year’s campaign was so successful that the number of articles slotted for this initiative doubled in 2012.

We craft compelling articles based on in-depth interviews for use in print and online media. Here’s a few samples of our work:

Bard on the Beach

One of Canada’s largest professional Shakespeare festivals www.bardonthebeach.org

OrganicLives

Organic vegan food and restaurant www.organiclives.org

Greasecycle

Collects used cooking oil from restaurants and recycles it into renewable fuel www.greasecycle.ca

Sheet Metal Workers Training Centre

Trains, upgrades and improves the vocational and safety skills of BC sheet metal workers

PechaKucha Night Contest

jprobyn — Mon, 13 Feb 2012 23:17:28 +0000

It’s that time of year again when ReadyGo Media hosts a PechaKucha Night contest!

This show is a very special edition. It’s an All-Star event featuring the best speakers selected from Vancouver’s first 20 shows. And, it’s sold out! Enter for a chance to win a ticket to attend.

To Enter:

LIKE and leave a COMMENT on the ReadyGo Media facebook page with your favorite social media tool and why! – 1 ENTRY

TWEET:”I entered to win the @pechakuchanight draw from @joanneprobyn of ReadyGo Media in Vancouver http://bit.ly/zlBgiX – 1 ENTRY

COMMENT below on the blog here with your own favorite all-time presenter, and why they’re your fave! – 1 ENTRY

1 entry per category but entering in all of them get’s you 3 entries! Contest open to B.C. Lower Mainland Residents only. 1 ticket available. Contest Draw Monday, February 27th, 2012!

PechaKucha is a presentation event in which 10 people share 20 slides for 20 seconds each. It’s held in over 200 cities around the globe. This is Vancouver’s 20^th edition.

ALL-STAR PRESENTERS
Chef Todd 12b
Danielle LaPorte Danielle LaPorte
Dave Olson Uncle Weed
David Eby BC Civil Liberties Association
Diane Roberts urban ink productions
Katrina Pacey Pivot Legal Society
Ken Lum Artist
Marian Bantjes Graphic Designer
Omer Arbel Omer Arbel Office
Sean Orr Writer

PECHAKUCHA NIGHT VOL.20, FEB 29TH
7:30pm – 9:30pm
SPECIAL EDITION ALL-STARS
VOGUE THEATRE 918 GRANVILLE STREET

Hashtag: #pkvan

Valerie Rodriguez, Youth Marketing Specialist, BC Hydro

jprobyn — Wed, 13 Jul 2011 05:28:14 +0000

Joanne was hired to develop the social media strategy and implementation for the Invent the Future youth contest. Joanne’s ideas are insightful and creative; her drive to revisit the strategy till it was fine tuned and the desired results started to come in make her a stand out social media consultant. Joanne is hard working, reliable and focused on results.

ReadyGo Book Review “Yes We Did”

jprobyn — Tue, 07 Jun 2011 22:59:33 +0000

An inside look at how social media built the Obama brand.

A great book by Rahaf Harfoush on fundraising, mobilizing an online community or for anyone who just wants the inside scoop on one of the world’s most famous social media successes. Worth a read! Forward by Don Tapscott. Review by Joanne Probyn of ReadyGo Media.

Why Twitter?

jprobyn — Mon, 21 Mar 2011 17:00:05 +0000

Happy 5th Anniversary Twitter!

Twitter’s top users and why they love it.

Interviews include Richard Branson, Dana White, Serena Williams, Snoop Dog, Hillary Clinton and more.

Profiled in “Business in Vancouver”

jprobyn — Tue, 01 Mar 2011 19:13:16 +0000

I recently had the good fortune to be profiled in Business in Vancouver. It was a fun process and the response has been great so far.

Mom’s still wondering when we get that nice dinner with all those interesting people

Download PDF

Here’s what ran in BIV last week. Let me know what you think!

BC Hydro Social Media CASE STUDY

jprobyn — Tue, 01 Mar 2011 15:20:49 +0000

BC Hydro’s
Invent The Future Contest

Situation:

BC Hydro sought to increase public awareness of energy conservation through Invent The Future, a sustainability ideas contest for youth age 16 to 24. Goals included changing behavior through peer influence, driving contest entries and votes, and promoting off and online sharing.

Action:

- Created and executed on social media, community outreach and content strategies
- Activated channels including Facebook, Twitter and YouTube
- Consultation on website design, video and mobile
- Targeted influencers and leveraged analytics to expand reach and maximize engagement
- Provided weekly analytics reports, ongoing strategic advice and a completion summary

Results:

Viral video 31,900 views
Nearly 150 entries from all over BC
Practically tripled our goal for votes! 29,000 votes exceeding contest goals by 288%
More than doubled Facebook Likes! 237% Facebook Likes (43% per month average “10-13% considered very good” Mashable)
Motivated over 6,500 conservation pledges beating targets by 34%
Generated over 35,000 website visits exceeding goals by 27%
Created new strategies resulting in nearly doubling Facebook traffic!
- 180% Facebook traffic increase
- Facebook is now the number one traffic source!
Earned tons of free media! 503 blog mentions and 57 discussions. Far exceeded goal of 5 blog entries!
Website traffic exploded!
- 154% increase of overall traffic
- 130% increase of referred traffic

All achieved within the constraints of a 13% budget reduction!

Likely over a million dollars of free media coverage!

Based on year-over-year metrics. Partner agency: FD (PR)

www.inventthefuture.ca