BC Hydro Invent the Future | CASE STUDY Social Media

BC Hydro’s
Invent The Future Contest

Situation:

BC Hydro sought to increase public awareness of energy conservation through Invent The Future, a sustainability ideas contest for youth age 16 to 24. Goals included changing behavior through peer influence, driving contest entries and votes, and promoting off and online sharing.

Action:

• Created and executed on social media, community outreach and content strategies
• Activated channels including Facebook, Twitter and YouTube
• Consultation on website design, video and mobile
• Targeted influencers and leveraged analytics to expand reach and maximize engagement
• Provided weekly analytics reports, ongoing strategic advice and a completion summary

Results:

• Viral video 31,900 views
• Nearly 150 entries from all over BC
• Practically tripled our goal for votes! 29,000 votes exceeding contest goals by 288%
• More than doubled Facebook Likes! 237% Facebook Likes (43% per month average “10-13% considered very good” Mashable)
• Motivated over 6,500 conservation pledges beating targets by 34%
  
• Generated over 35,000 website visits exceeding goals by 27%
  
• Created new strategies resulting in nearly doubling Facebook traffic!
  
  • 180% Facebook traffic increase
  • Facebook is now the number one traffic source!
• Earned tons of free media! 503 blog mentions and 57 discussions. Far exceeded goal of 5 blog entries!
• Website traffic exploded!
  • 154% increase of overall traffic
  • 130% increase of referred traffic

All achieved within the constraints of a 13% budget reduction!

Likely over a million dollars of free media coverage!

Based on year-over-year metrics. Partner agency: FD (PR)