SEO
Top 5 SEO Tips
Make the most of your website and start generating more business. With a few small changes you can make a BIG difference.
Over 70% of people use Google as their primary search engine. When your customers put a few “key words” into Google they want to find your business. Make it easy for them and you’ll reap the rewards.
Did you know 62 percent of people searching online look only at the first page?! And 90 percent will only look at the first three pages.*
Wondering how to rank better with search engines? ReadyGo Media can help. Want to try a few tricks on your own?
Here’s 5 hot tips that will give you a great start:
1. Fresh is Best
In response to social media (blogs, twitter, etc.), Google adjusted its ranking process (algorithms) to favor current content. This is called “real-time-search” and it attempts to make results as timely and relevant as possible. Current unique content rises to the top.
2. Inbound Linking
Develop relationships with other complementary popular businesses that will put a link to your website on their website. A good initial goal to aim for is 25 inbound links.
Competitor Analysis
What keywords is your competitor using to optimize? Who is linking to your competitor and should you be too?
Directory Submission
Get listed in the top directories and other relevant industry directories.
3. Optimize Your Title Tag
The title tag is the bar above the location of the website address. Sometimes it says “Index” or a company name and is an important part of search engine optimization. 74 percent** of searches are local so consider including your location. Use this area in the same way your customers would enter a search for your business. Don’t use: “XYZ Law, San Francisco” Do use: “San Francisco XYZ Law.”
Further, include key services in your title tag. For example, your title tag may look like “San Francisco Divorce Attorney, San Franscisco Prenup Lawyer, XYZ Law San Francisco.” Notice the company name is at the end. When it comes to organic search for new customers this is least important.
The top local search listing engines:
- Google Local Business Center
- Yahoo Local
- Bing Local Listing Center
- Best of the Web Local
The number of people who sought local information on a mobile device grew 51% from March 08-March 09.
4. Cross Linking
Create internal hyperlinks that drive your website visitors back to main pages of your content.
5. Harness the Power of Keywords
Identify keywords and phrases by researching the competition, your website and by using SEO tools. The easiest way to get started is to provide unique compelling regularly updated content. Include your top keywords yet ensure your text is written for the reader first and the engines second.
Google doesn’t bother with “keyword meta tags” anymore but may still use the description tag. Many argue keyword meta tags are still a useful especially considering other engines. So, they are still commonly implemented.
Here’s a fun tool to get you started with keywords. See how your website keyword density measures up today!
SEO Strategy
SEO is an ongoing process where the best results are realized with a solid strategy. It takes time for search engines to recognize your changes. More traffic and a longer term to compare information equals better results.
SEO companies generally work with a minimum time commitment of 3-12 months.
By actively measuring your successes you can adjust your tactics and continually improve. Relying on search engine rank alone is not effective because results are personalized. For example, someone in LA will retrieve different results than someone in San Francisco even if they search the same words.
Success can be measured with sophisticated analytics tools, inbound links and even by good ol’ emails, phone calls and sales.
Get Found Online ReadyGo Media Website
ReadyGo Media websites all include search engine optimization.
SEO results made fast and easy. Our websites use WordPress which is naturally great for SEO. Further, we install an SEO tool into all our websites and provide training on how you can use it.
Features include:
- Advanced Canonical URLs
- Fine tune Page Navigational Links
- Built-in API so other plugins/themes can access and extend functionality
- SEO Integration for WP e-Commerce sites
- Nonce Security
- Support for CMS-style WordPress installations
- Automatically optimizes your titles for search engines
- Generates META tags automatically
- Avoids the typical duplicate content found on WordPress blogs
- For beginners, you don’t even have to look at the options, it works out-of-the-box.
- For advanced users, you can fine-tune everything
- You can override any title and set any META description and any META keywords you want.
This doesn’t replace carefully researched strategies. ReadyGo Media also offers powerful SEO packages for you to start growing your business and getting more clients.
Contact Joanne today to raise your search engine ranking and get found online.
*Study by iProspect / Jupiter Research 2006
** Kesley Group
FREE Webinar “Website Power Tips”
Transform Your Website into a Powerful Marketing Portal
and Bring In More Money and Clients in 2010!
George Plumley
Author 24-Hour WordPress Trainer
Joanne Probyn
Creative Director, ReadyGo Media
Are you ready to learn some killer tips that will make your website REALLY work for you in 2010?
I’ve teamed up with web developer George Plumley for a FREE 60 minute webinar that can take your site to the next level.We’ll share with you 15 Power Tips that I’ve personally used on the ReadyGo Media site–and best of all, you can start using these “Power Tips” right away!
Whether you’ve just started your website or you’ve had one for several years, the tips from this webinar will make your site more useful to visitors and more visible to search engines.And because we can show you what we’re talking about on screen, the easier it will be to absorb these tips and see how they can work for you!
The webinar will also give me a chance to announce my newly branded company – ReadyGo Media – and again you’ll be able to see how powerful even just a few changes on your website can be.
Join us for this FREE ground-breaking webinar and you’ll learn:
- The single biggest mistake you can make on a website.
- The easiest way to drive more traffic and increase your Search Engine ranking with Google
- The fastest way to build trust with any website design
- One single change that will quickly reveal incredible opportunities and important relationships you never dreamed were possible
- You usually have one opportunity to make a good first impression. Don’t send the wrong message. Learn how employ powerful marketing to leverage your time for growing your business, instead of being a slave to it.
It’s Free – and Registration is Easy…
Just enter your information in the boxes below, and you’ll receive the complete webinar details via email in a few minutes.
FREE Webinar Reservation Form
Yes George and Joanne, please sign me up for this exciting free 60-minute webinar on
Tuesday, January 26th at 5 pm Pacific/8 pm Eastern
Tuesday, February 16th at 5pm PST / 8pm EST
It’s Free – and Registration is Easy…
Click here to Register
CAN’T ATTEND THE LIVE WEBINAR? Sign up anyway, and you’ll receive a link to a video recording of the entire event!
Please note upon registration you will also receive a complimentary subscription to
ReadyGo Media’s newsletter. Privacy is important to us, we will not share or sell
your information to any other organization.
LIMITED LINES AVAILABLE FOR THIS WEBINAR —
RESERVE YOUR SPOT NOW.
5 Keys to Great Facebook Fan Pages
Here’s a few remarkable stats on the world’s #1 social network, Facebook:
· Top 2009 Google search term was “Facebook†(Google Insights)
· 2nd most visited site next to Google at #1 (Alexa)
· 350 million users and increasing rapidly
· Fastest growing demographic age 30+
· 700,000+ local active business Fan Pages
Facebook Pages (aka Fan Pages) are much like a second, more interactive, website. They are SEO. I don’t want you to miss this so I’ll say it again. They are Search Engine Optimized and that means that your Page can be found through powerful search engines like Google… driving traffic and generating leads! You can send mass messages, promote events and share a wide range of engaging and educational content. It’s really more like an event than a site or brochure. It’s a great opportunity to share your company’s message and build relationships.
Check out how these Pages are doing it right:
Customized Landing Page
Victoria’s Secret Pink has a great landing page. By default, all Facebook landing pages are set to the “Wallâ€. You can easily change this by adjusting the settings under “Wallâ€. You could offer viewers a more attractive and engaging welcome. Pink’s landing page offers free stuff, promotes sales, entices with internal links (polls, photo gallery) and even offers cell phone wallpaper when you text your phone.
Build credibility. Share the workload.
Orange Salon. They take care of basics in their Information panel (hours of operation, phone, address) and share customer reviews on their “Wall†and in “Photosâ€. Fans are really engaged and grateful. A “Reviews†tab would also be good here, too. There’s nothing more powerful than a loyal fan. They posted what seems to be a customer submitted video. After a closer look, it’s made by the salon. In any case, it’s great to have video to help build personality and credibiliy. Even better if it’s a real fan video. For example, Coca Cola found a “real†Fan Page and made it official. They acknowledged them publically then supported them to do the work.
Fun with video.
Dunkin Donuts. A talking coffee bean may not be what comes to mind when considering what makes a great Page, but hey… social media is best when it’s fun! Dunkin Donuts added a custom tab called “Mauriceâ€. You can make Maurice the bean say some funny things and send it to a friend or post it to someone’s wall (viral). You may want to consider an attractive custom tab page including a welcome video introducing your company. Post it on YouTube to take advantage of additional SEO benefits.
Trick our your page.
Alicia Keys. There’s a ton of apps out there and choosing the right small selection depends on your business. If music is your thing, enhance your Page with iLike, an app (tab) which allows you to post audio, video, bulletins, links, “sounds like†tags and tour dates, all on one page! Pizza Hut actually has an app so you can order a pizza without ever leaving the comfort of your Facebook site. Make interacting with your business easy.
Become a resource to you clients.
The Wilson Law Firm. What caught my eye with this Page was their effective use of “YouTube†and “Discussions†tabs. Postings such as “10 Biggest Mistakes People Make Following a DUI Arrest and How to Avoid Them†and “What to Look For in a Virginia DUI Lawyer†build credibility while offering help and giving people a reason to return and share. Many other law firms including Fenwick & West LLP also offer a “Documents†tab which is a great way to share pdf articles.
Discover how we can partner to create a much better web site that generates scores of leads, builds customer relationships and creates massive profit at this link: www.readygomedia.com (www.joanneprobyn.com until official ReadyGo Media launch).
Webinar – Website Power Tips
Transform Your Website into a Powerful Marketing Portal
and Bring In More Money and Clients in 2010!
George Plumley
Author 24-Hour WordPress Trainer
Joanne Probyn
Director, ReadyGo Media
Are you ready to learn some killer tips that will make your website REALLY work for you in 2010?
I’ve teamed up with web developer George Plumley for a FREE 60 minute webinar that can take your site to the next level. We’ll share with you 15 Power Tips that I’ve personally used on my own site – and best of all, you can start using these “Power Tips†right away!
Whether you’ve just started your website or you’ve had one for several years, the tips from this webinar will make your site more useful to visitors and more visible to search engines. And because we can show you what we’re talking about on screen, the easier it will be to absorb these tips and see how they can work for you!
The webinar will also give me a chance to announce my newly branded company – ReadyGo Media – and again you’ll be able to see how powerful even just a few changes on your website can be.
Join us for this FREE ground-breaking webinar and you’ll learn:
· The single biggest mistake you can make on a website.
· The easiest way to drive more traffic and increase your Search Engine ranking with Google
· The fastest way to build trust with any website design
· One single change that will quickly reveal incredible opportunities and important relationships you never dreamed were possible
· You usually have one opportunity to make a good first impression. Don’t send the wrong message. Learn how employ powerful marketing to leverage your time for growing your business, instead of being a slave to it.
It’s Free – and Registration is Easy…
Just enter your information in the boxes below, and you’ll receive the complete webinar details via email in a few minutes.
FREE Webinar Reservation Form
Yes George and Joanne, please sign me up for this exciting free 60-minute webinar on
Tuesday, February 16th at 5pm PST / 8pm EST
It’s Free – and Registration is Easy…
Click here to Register
CAN’T ATTEND THE LIVE WEBINAR? Sign up anyway, and you’ll receive a link to a video recording of the entire event!
Please note upon registration you will also receive a complimentary subscription to
ReadyGo Media’s newsletter. Privacy is important to us, we will not share or sell
your information to any other organization.
LIMITED LINES AVAILABLE FOR THIS WEBINAR —
RESERVE YOUR SPOT NOW.
