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ReadyGo launches SHOP THE BLOCK
This November, take your same-day receipt to any participating West 1st business (1800 block area, Vancouver) and you’ll receive a special offer.
TAG IT! #ShopTheBlockKits
Open and Download PDF of Deal Sheet
(Click Image to Enlarge)
(Click Image to Enlarge)
November marks the launch of a new campaign called Shop the Block organized by ReadyGo Media on behalf of Koko Monk Chocolates. Koko Monk Chocolates’ goal is to introduce people to new businesses and remind locals of old favorites while building a sense of community and supporting the local economy.
According to LOCO BC, for every $100 spent locally,
$45 is recirculated back into the local economy.
Visiting this area feels like being transported to another time and place. Yorkville, as many locals call it, features a number of alfresco street-side cafes amongst European style architecture and tree-lined streets. Yorkville spans the area of West 1st from Burard Street to about and including Cypress Street. It has a unique theme of beauty, health and creativity with several doctors’ offices and artisanal shops such as Rocky Mountain Flatbread and Krokodile Pear.
Joanne Probyn, founder and strategist of ReadyGo Media, is organizing the campaign on behalf of Koko Monk Chocolates and is pleased with the progress. “Interest in Shop the Block has already been outstanding,” says Joanne. “It’s creating excitement and building lasting relationships. This is a great format for any neighborhood. And it has the potential to grow while becoming more valuable to its community each year.”
NEW DEALS, BUSINESSES and CORRECTIONS
(Not listed on deal sheet):
Offers include
$50 of ZOOM! Teeth Whitening
10% off regular priced items
New Partnership with dStrategy Media
After successful collaborations in 2013, ReadyGo Media is pleased to announce a continued partnership with dStrategy Media.
“Joanne’s blogging for Digital Strategy Conference Vancouver 2013 helped drive heaps of website traffic for us; it’s a great case study. We’ve since hired two people to do what Joanne did for us on her own,” says Kelly Kubrick, co-founder and chair dStrategy Media. “We’re thrilled to be working with ReadyGo Media again, this time for eMarketing services.”
ReadyGo Media is dStrategy’s official eMarketing firm promoting Digital Strategy Conference 2014. We’re helping get the word out to the right audience while building credibility and driving growth through banner and landing page design, copywriting, tagging, email marketing, calendar promotions, paid media management, web design, social media, analytics, press releases and more.
ReadyGo Launches Business ProCast on iTunes!
You can now listen to all your favorite episodes of ReadyGo Media’s Business ProCast on iTunes.
Zenpreneur Success Talks interviews Probyn on Branding and Social Media
Thrilled to be featured on Zenpreneur Success Talks with Richard Atkinson. Learn with Joanne Probyn about authentic branding on social media.
Koko Monk Chocolates Case Study
Chip Wilson, Lululemon founder, congratulates Dincer, Koko Monk Chocolates, "New Business of the Year" finalist and Probyn, ReadyGo Media, "Service Excellence" nominee at the West Side Business Awards.
ReadyGo Media recently partnered with Koko Monk Chocolates to launch their new retail shop and café located in Kitsilano.
Industry experts put the new business failure rate at 60-80% in the first year–with food services and new food products scoring as one of the worst sectors. While the figures vary, one thing is certain–ReadyGo Media understands every decision is critical for new and growing businesses.
According to Cornell Hotel and Restaurant Administration Quarterly, most restaurants fail due to a lack of :
- Marketing budget (consequently, they remain unknown)
- Poor communications with consumers (frustrating and loosing the few customers they do have)
- Negative consumer perception of value (often caused by inconsistent, undistinguished and inferior branding causing distrust), and;
- Failure to integrate a vision and mission into the operation (weak branding leading to confusion and rejection)
ReadyGo Media helped Koko Monk Chocolates define key business goals empowering them to get the most from their budget and time. They needed to build the brand and drive awareness.
Key Tactic: Exclusive Media Event
ReadyGo Media spearheaded the planning, promotion and publicity for an exclusive, sponsored media event marking the launch of their first retail store.
The results? Brand development and exposure that built trust–of consumers and affiliates–achieved through an outpouring of compelling, authentic stories…ultimately generating more and more opportunities.
Measurable results (achieved in less than two months):
- Successful, exclusive event featuring guests including The Globe and Mail and key industry influencers resulting in 14 published stories with a reach of at least 500,000+
- Secured event sponsorships from strategic partners valued at $4000+
- Built a passionate online community resulting in valuable recommendations, publicity and word-of-mouth advertising
- Strong relative growth; maintained good sales during their off-season
- Generated a 40% increase in Facebook fans
- Doubled unique website visitors
- Increased website visits 61%
- Increased Twitter fans 500%
- Increased engagement and established a Klout score of 45
Measured over a five week period before and after the campaign.
Brand Assets:
- Powerful brand messaging
- Press kit
- Photography
- Promotional media booklet
- 5 star Yelp and Urban Spoon ratings
Paul Dincer, Founder Koko Monk Chocolates and Joanne Probyn, Founder ReadyGo Media with friends at the West Side Business Awards
Consequent Success Highlights
- West Side Business Awards “New Business of the Year” finalist
- Professionally produced video valued at $10,000 by TELUS OptikTV
- Retail placement at Granville Island’s Edible Canada at the Market
- Successful new product development
- Built strong relationships resulting in invitations to participate in high-profile events including:
- BC’s largest local food evening, Taste BC at Pan Pacific Hotel Vancouver
- Liberty Wine’s Port & Chocolate Night at Vancouver Rowing Club
- Suki’s Salon and Spa “Treat Yourself” evening
- City Food Magazine’s Hot Chocolate Festival
- Invitation to present at Vogue Theatre’s Pecha Kucha Night (1200 attendees)
- Vancouver Foodster Barista Competition
- Blogger interviews, video footage and articles
- Social Shopper promotion launching new classes
Partnering with ReadyGo Media has proven to be an excellent business decision. With strong signs of continued growth, recognition and profitability, Koko Monk Chocolates is looking forward to their first year anniversary just around the corner in February 2014.
“Working with ReadyGo Media was a perfect fusion
between our needs and their professional strategic implementation,”
~ Paul Dincer, Founder and Chocolatier, Koko Monk Chocolates
ReadyGo Media’s Business ProCast with Maureen Webb, Co-founder of Project Limelight Society
Meet a multifaceted, dynamic woman…Maureen Webb. Maureen is a casting director, talent agent, restaurant/café owner and a simply a kind soul who supports young talent and phenomenal ideas. Have an exclusive inside look into her life, saturated by stage decorations, talented people, creative children and non-stop 24/7 action.
Topics: performing arts, casting, Vancity, creative education, entrepreneurialism, time management, multitasking, restaurant business, funding, productivity, hospitality, film, acting, theatre, arts.
Links: projectlimelightsociety.org, castawayproduction.com, http://eastofmaincafe.com/
ReadyGo Media’s Business ProCast is our new podcast featuring interviews with business and not-for-profit leaders. We connect you with the people and information you need to start and grow your business. Get inspired by authentic success stories told by extraordinary entrepreneurs all around the world!
Podcast: 004_MW
Podcast: Play in new window | Download (Duration: 26:41 — 262.6MB)
