How to Record a Live Video Webcast Interview with Skype
Videos are shared on social media 12x more often than photos and images combined.*
Creating a webcast is smart marketing. It’s also easy and fun.
Here’s how to record a Skype interview on a Mac computer.
You’ll need:
- Skype. Install Skype to your laptop. Skype is VoIP software that lives in your Apps folder and allows you to have a free, live conversation with anyone who has an internet connection. How to install Skype on your iPhone
- Mac laptop. I used a MacBook Pro, including iSight (Apple’s internal webcam).
- Good lighting. Ideally, lamps are placed above, in front, and 45 degrees from your face. I used some multi-light floor lamps–which did the trick. It is best to use professional spotlights, if available. Natural lighting works but can be inconsistent.
- A good mic. It is worthwhile to invest in a mic. I purchased the Blue Snowball from Costco for $67.99. It is well designed with a modern 50s style. It easily switches from recording voice to music. Many say Blue Snowball is the best entry level, podcasting mic. It is recommended by Facebook expert Mari Smith. Results were well-rounded, clear sound. However, I did find it a bit soft. I’m sure with some more tweaking I can improve it. If you’re using an iPhone, a headset is much better than a built-in mic.
- Call Recorder by ecamm for $19.95 enables you to record video calls from within Skype. That may be enough. For the next quality level, you’ll need the following…
- Screenflow by Telestream for $99 for editing color, sound, and graphics. Save 10% by using the Telestream Screenflow discount code GEEK10OFF.
Special thanks to Jimmy Flores Co-founder IDaccion.TV, a community of spanish speaking entrepreneurs from around the world. Jimmy says,”Your content can change the world. Go and build it.”
Hire ReadyGo Media to produce your webcast
Joanne would be delighted to conduct an interview on your behalf. Interviews can be with people anywhere in the world. You’ll get a webcast video that your organization can share in social media channels like YouTube–leading to increased brand awareness and website traffic. For more information, contact Joanne Probyn today.
* Data by Simply Measured for M Booth
Viral Video Case Study ~ Old Spice
At the time of the case study below, Old Spice had over 1.4 billion impressions. Here’s the most viewed brand on YouTube (and it might surprize you): Old Spice and it’s campaign “The Man Your Man Could Smell Like.”
Ask anyone what they thought of Old Spice before this video, and 9 out of 10 would say “My Dad wears that cologne. No, thanks!” How does a brand reinvent themselves… overnight? Old Spice did.
Here’s how agency Wieden + Kennedy tackled this problem. They targeted a niche of young men currently using their girlfriends body wash (and no cologne at all) and their girlfriends. Two markets. The results? A humorous viral campaign leveraging attractive celebrity Isaiah Mustafa.
Not only were the writing and the target clever, but it truly embraced social media by creating response videos (186 videos within 2.5 days) that directly addressed fans comments. People loved it! Fans themselves created their own mock videos which added to even more explosive coverage. After only 3 days: 20 million views. After one week; 40 million. They owned 75% of the online conversation in body wash. That’s ROI. And as if that wasn’t enough, they increased sales 27% in the first year. Their sales are continuing to grow, and grow, and grow…
If you’re still interested in learning more, check out the case study below.
CASE STUDY:
