Joanne Probyn speaks with Jimmy Flores on YouTube Marketing

Learn how to:

  • Create content strategies that increase views
  • Have your video found on YouTube
  • Achieve the most from your promotional efforts
  • Develop valuable, engaging content
  • Grow a community of subscribers

Joanne Probyn, founder and digital strategist of ReadyGo Media, speaks with Jimmy Flores from Madrid on YouTube video marketing.

Jimmy is the co-founder of iDaccion.TV, a global community of Spanish speaking entrepreneurs and the founder of Yo Coso, a Spanish speaking YouTube textile training channel with over 13,000 subscribers and 2 million views.

ReadyGo Media is digital marketing and communications agency based in Vancouver, Canada. The Business ProCast features interviews with business and not-for-profit leaders connecting you with the people and information you need to start and grow your business.

Joanne Probyn interviews Deborah Chatterton of Vancity

This video marks the launch of ReadyGo Media’s webcast series and begins with the theme of collaboration.

Joanne Probyn, ReadyGo Media founder and digital strategist, interviews Deborah Chatterton, Vancity Communications Consultant and Vice President of the Canadian Public Relations Society.

Deborah discusses her experience traveling Uganda to document how finance and marketing co-operatives help people start businesses, increase profits and improve lives.

Deborah was invited to participate in the initiative by The Canadian Co-operative Association.

Special thanks to Deborah Chatterton for being our first guest speaker, delivering an outstanding interview and inspiring this webcast series.

  • Who would you like Joanne to interview next? Share your ideas below!
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ReadyGo Book Review “Yes We Did”

An inside look at how social media built the Obama brand.

A great book by Rahaf Harfoush on fundraising, mobilizing an online community or for anyone who just wants the inside scoop on one of the world’s most famous social media successes. Worth a read! Forward by Don Tapscott. Review by Joanne Probyn of ReadyGo Media.

Little Known LinkedIn Tip – Add Video

Did you know you can easily add video to your LinkedIn Profile?

You get one chance to make a first impression. Here’s one of the easiest ways you can dazzle your visitor in an entertaining informative effective way. Great for portfolios, introductory videos, event announcements and more.

This is what it looks like when posted. It’s tucked in neatly under your Summary.

How to embed video to your LinkedIn Profile:

(To get started, you’ll need a video on YouTube and a Gmail account.)

Add Google Presentation App:

1. Go to your Profile (Edit Profile).

2. Scroll down to Applications.

3. Choose Google Presentation.

4. You will be asked to sign in (enter Gmail username / password).

Create a Presentation:

1. Go to your LinkedIn Google Presentation page and click “create your presentation”. A new page will open.

2. Select from the top menu bar “Insert” and choose “Video”.

3. Search YouTube videos to find yours. Select and OK. Your video will be inserted (once placed, increase the size by dragging the corners to fill the rectangle).

Add a Link to your Website

1. Click Link on the Toolbar.

2. Key in the website address.

3. Move link to a good location on the page (tweak later before publishing, if you wish).

4. Click on the link to test it.

Publish Your Presentation

1. At the top right, click on Share, and Publish / Embed in the drop down menu.

2. You will get a chance to preview and establish settings on the next page.

3. Choose small for LinkedIn.

4. At top left, name Presentation.

Link Your Presentation to LinkedIn

1. Go back to the LinkedIn App page (Google Presentation tab on your browser windows).

2. Refresh this page. Your video name will now appear at right.

3. Post to Profile! You’e done 🙂

You may notice there are two “play” buttons. It is the lower button that should be pressed.
We hope a simpler way to embed YouTube videos will be implemented by LinkedIn.
Until that time, this is a good option.

Viral Video Case Study ~ Old Spice

At the time of the case study below, Old Spice had over 1.4 billion impressions. Here’s the most viewed brand on YouTube (and it might surprize you): Old Spice and it’s campaign “The Man Your Man Could Smell Like.”

Ask anyone what they thought of Old Spice before this video, and 9 out of 10 would say “My Dad wears that cologne. No, thanks!” How does a brand reinvent themselves… overnight? Old Spice did.

Here’s how agency Wieden + Kennedy tackled this problem. They targeted a niche of young men currently using their girlfriends body wash (and no cologne at all) and their girlfriends. Two markets. The results? A humorous viral campaign leveraging attractive celebrity Isaiah Mustafa.

Not only were the writing and the target clever, but it truly embraced social media by creating response videos (186 videos within 2.5 days) that directly addressed fans comments. People loved it! Fans themselves created their own mock videos which added to even more explosive coverage. After only 3 days: 20 million views. After one week; 40 million. They owned 75% of the online conversation in body wash. That’s ROI. And as if that wasn’t enough, they increased sales 27% in the first year. Their sales are continuing to grow, and grow, and grow…

If you’re still interested in learning more, check out the case study below.