Name the Podcast. Get an eGift.
Are you creative?
Our new podcast is going to need a name. Let your creativity pour out!
The smart cookie who creates the coolest name will warm up with a few Starbucks beverages.
If your name is chosen, enjoy a $10 eGift as a small token of our appreciation.
What you need to know:
- Interviews will be with business and not-for-profit leaders
- Helping people start and grow their business
- We offer digital marketing, social media and communications services
We’d love to hear from you!
PechaKucha Night Contest
It’s that time of year again when ReadyGo Media hosts a PechaKucha Night contest!
This show is a very special edition. It’s an All-Star event featuring the best speakers selected from Vancouver’s first 20 shows. And, it’s sold out! Enter for a chance to win a ticket to attend.
To Enter:
LIKE and leave a COMMENT on the ReadyGo Media facebook page with your favorite social media tool and why! – 1 ENTRY
TWEET:”I entered to win the @pechakuchanight draw from @joanneprobyn of ReadyGo Media in Vancouver http://bit.ly/zlBgiX – 1 ENTRY
COMMENT below on the blog here with your own favorite all-time presenter, and why they’re your fave! – 1 ENTRY
1 entry per category but entering in all of them get’s you 3 entries! Contest open to B.C. Lower Mainland Residents only. 1 ticket available. Contest Draw Monday, February 27th, 2012!
PechaKucha is a presentation event in which 10 people share 20 slides for 20 seconds each. It’s held in over 200 cities around the globe. This is Vancouver’s 20th edition.
ALL-STAR PRESENTERS
Chef Todd 12b
Danielle LaPorte Danielle LaPorte
Dave Olson Uncle Weed
David Eby BC Civil Liberties Association
Diane Roberts urban ink productions
Katrina Pacey Pivot Legal Society
Ken Lum Artist
Marian Bantjes Graphic Designer
Omer Arbel Omer Arbel Office
Sean Orr Writer
PECHAKUCHA NIGHT VOL.20, FEB 29TH
7:30pm – 9:30pm
SPECIAL EDITION ALL-STARS
VOGUE THEATRE 918 GRANVILLE STREET
Hashtag: #pkvan
BC Hydro Invent the Future | CASE STUDY Social Media
BC Hydro’s
Invent The Future Contest
Situation:
BC Hydro sought to increase public awareness of energy conservation through Invent The Future, a sustainability ideas contest for youth age 16 to 24. Goals included changing behavior through peer influence, driving contest entries and votes, and promoting off and online sharing.
Action:
- Created and executed on social media, community outreach and content strategies
- Activated channels including Facebook, Twitter and YouTube
- Consultation on website design, video and mobile
- Targeted influencers and leveraged analytics to expand reach and maximize engagement
- Provided weekly analytics reports, ongoing strategic advice and a completion summary
Results:
- Viral video 31,900 views
- Nearly 150 entries from all over BC
- Practically tripled our goal for votes! 29,000 votes exceeding contest goals by 288%
- More than doubled Facebook Likes! 237% Facebook Likes (43% per month average “10-13% considered very good” Mashable)
- Motivated over 6,500 conservation pledges beating targets by 34%
- Generated over 35,000 website visits exceeding goals by 27%
- Created new strategies resulting in nearly doubling Facebook traffic!
- 180% Facebook traffic increase
- Facebook is now the number one traffic source!
- Earned tons of free media! 503 blog mentions and 57 discussions. Far exceeded goal of 5 blog entries!
- Website traffic exploded!
- 154% increase of overall traffic
- 130% increase of referred traffic
All achieved within the constraints of a 13% budget reduction!
Likely over a million dollars of free media coverage!
Based on year-over-year metrics. Partner agency: FD (PR)
