Koko Monk Chocolates’ Partnership

We’re delighted to announce a partnership with Koko Monk Chocolates, a new Vancouver chocolate shop that creates handmade, hand tempered fine chocolates with exotic and sophisticated flavor fusions. Check them out at 1849 West 1st Avenue in Kitsilano.

Social media strategy includes a blogger event launching their first retail store helping them generate awareness, partnerships and sales.

Event possible with thanks to the generous sponsorship of local businesses including Suki’s Salon & Spa, Costen Catbalue Goldsmith & Design and Hilary Miles Flowers.

Case study to follow upon completion.

Valerie Rodriguez, Youth Marketing Specialist, BC Hydro

Joanne was hired to develop the social media strategy and implementation for the Invent the Future youth contest. Joanne’s ideas are insightful and creative; her drive to revisit the strategy till it was fine tuned and the desired results started to come in make her a stand out social media consultant. Joanne is hard working, reliable and focused on results.

BC Hydro Invent the Future | CASE STUDY Social Media

BC Hydro’s
Invent The Future Contest

Situation:

BC Hydro sought to increase public awareness of energy conservation through Invent The Future, a sustainability ideas contest for youth age 16 to 24. Goals included changing behavior through peer influence, driving contest entries and votes, and promoting off and online sharing.

Action:

• Created and executed on social media, community outreach and content strategies
• Activated channels including Facebook, Twitter and YouTube
• Consultation on website design, video and mobile
• Targeted influencers and leveraged analytics to expand reach and maximize engagement
• Provided weekly analytics reports, ongoing strategic advice and a completion summary

Results:

• Viral video 31,900 views
• Nearly 150 entries from all over BC
• Practically tripled our goal for votes! 29,000 votes exceeding contest goals by 288%
• More than doubled Facebook Likes! 237% Facebook Likes (43% per month average “10-13% considered very good” Mashable)
• Motivated over 6,500 conservation pledges beating targets by 34%
  
• Generated over 35,000 website visits exceeding goals by 27%
  
• Created new strategies resulting in nearly doubling Facebook traffic!
  
  • 180% Facebook traffic increase
  • Facebook is now the number one traffic source!
• Earned tons of free media! 503 blog mentions and 57 discussions. Far exceeded goal of 5 blog entries!
• Website traffic exploded!
  • 154% increase of overall traffic
  • 130% increase of referred traffic

All achieved within the constraints of a 13% budget reduction!

Likely over a million dollars of free media coverage!

Based on year-over-year metrics. Partner agency: FD (PR)