Koko Monk Chocolates’ Partnership

Filed under: News by jprobyn, April 16th, 2013

We’re delighted to announce a partnership with Koko Monk Chocolates, a new Vancouver chocolate shop that creates handmade, hand tempered fine chocolates with exotic and sophisticated flavor fusions. Check them out at 1849 West 1st Avenue in Kitsilano.

Social media strategy includes a blogger event launching their first retail store helping them generate awareness, partnerships and sales.

Event possible with thanks to the generous sponsorship of local businesses including Suki’s Salon & Spa, Costen Catbalue Goldsmith & Design and Hilary Miles Flowers.

Case study to follow upon completion.

 

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Koko Monk Exclusive Chocolate Tasting Night – Launch Event

Filed under: Events,Social Media by jprobyn, April 10th, 2013

ReadyGo Media is planning and promoting a special event on behalf of Koko Monk by Levni Chocolates. Our Exclusive Chocolate Tasting Night will mark the recent launch of Koko Monk’s first retail store.

Paul Dincer, owner and chocolatier of Vancouver’s Koko Monk Chocolates, will share his new direction of post-modern chocolate making in a blind tasting journey of exotic and extraordinary combinations.

The evening finishes with a taste of wine. Finally, guests will take home a special gift on behalf Kitsilano’s Yorkville neighborhood; a Koko Monk chocolate gift box, a complementary Suki’s Salon & Spa haircut (approx. value $100) and a $100 gift certificate courtesy Costen Catbalue Goldsmith & Design. The venue’s simple and modern floral designs will be provided with thanks to Hilary Miles Flowers, one of the most sought after florists in North America.

There are only twelve tickets available and they will go quickly. Guests must have an email invitation and need only receive an invitation and simply register at Event Brite to claim their complementary ticket. The email invitation is activated for one registrant only and cannot be used multiple times. Date and time are included in the invitation.

While we hope our guests simply enjoy themselves, should anyone choose to write the event, please let your readers know that this was a sponsored evening.

Lean more about Koko Monk at www.kokomonk.com.

If you choose to tweet about the event, we’d love for you to use the hashtag #kitsilano. Koko Monk can be found on Twitter @LevniKokoMonk and on Facebook at LevniChocolateKokoMonk.

Photo http://instagram.com/joanneprobyn

Sponsor Links




 

Get Your Invite

Sorry, our event is now full. Please email Joanne to be wait-listed. We will post here when the list is full. Thanks for all our sponsors and guests. We are looking forward to sharing this chocolate tasting adventure with you!

 

Hashtags

We will be using #Kitsilano as our primary hashtag for the event, should anyone choose to tweet about it.


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BC Hydro Invent the Future | CASE STUDY Social Media

Filed under: Blog,Events,Marketing,Our Work,Social Media,Social Media Study by jprobyn, March 01st, 2011

BC Hydro’s
Invent The Future Contest

Situation:

BC Hydro sought to increase public awareness of energy conservation through Invent The Future, a sustainability ideas contest for youth age 16 to 24. Goals included changing behavior through peer influence, driving contest entries and votes, and promoting off and online sharing.

Action:

  • Created and executed on social media, community outreach and content strategies
  • Activated channels including Facebook, Twitter and YouTube
  • Consultation on website design, video and mobile
  • Targeted influencers and leveraged analytics to expand reach and maximize engagement
  • Provided weekly analytics reports, ongoing strategic advice and a completion summary

Results:

  • Viral video 31,900 views
  • Nearly 150 entries from all over BC
  • Practically tripled our goal for votes! 29,000 votes exceeding contest goals by 288%
  • More than doubled Facebook Likes! 237% Facebook Likes (43% per month average “10-13% considered very good” Mashable)
  • Motivated over 6,500 conservation pledges beating targets by 34%
  • Generated over 35,000 website visits exceeding goals by 27%
  • Created new strategies resulting in nearly doubling Facebook traffic!

    • 180% Facebook traffic increase
    • Facebook is now the number one traffic source!
  • Earned tons of free media! 503 blog mentions and 57 discussions. Far exceeded goal of 5 blog entries!
  • Website traffic exploded!
    • 154% increase of overall traffic
    • 130% increase of referred traffic

All achieved within the constraints of a 13% budget reduction!

Likely over a million dollars of free media coverage!

Based on year-over-year metrics. Partner agency: FD (PR)

 

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