Branding
New Partnership with dStrategy Media
After successful collaborations in 2013, ReadyGo Media is pleased to announce a continued partnership with dStrategy Media.
“Joanne’s blogging for Digital Strategy Conference Vancouver 2013 helped drive heaps of website traffic for us; it’s a great case study. We’ve since hired two people to do what Joanne did for us on her own,” says Kelly Kubrick, co-founder and chair dStrategy Media. “We’re thrilled to be working with ReadyGo Media again, this time for eMarketing services.”
ReadyGo Media is dStrategy’s official eMarketing firm promoting Digital Strategy Conference 2014. We’re helping get the word out to the right audience while building credibility and driving growth through banner and landing page design, copywriting, tagging, email marketing, calendar promotions, paid media management, web design, social media, analytics, press releases and more.
Zenpreneur Success Talks interviews Probyn on Branding and Social Media
Thrilled to be featured on Zenpreneur Success Talks with Richard Atkinson. Learn with Joanne Probyn about authentic branding on social media.
Advice for Entrepreneurs from Food Talks
Here’s some advice for entrepreneurs from Vancouver’s food industry experts:
- “The biggest thing you can have is a belief and sticking with it…it’s easy to be misguided by the all-mighty dollar. Don’t deviate; whatever you’re pursuing will come through.” – Preet Marwaha, Organic Lives
- “Entrepreneurs tend to think we’re good at everything but we’re not. We’re good at one thing, maybe two. Surround yourself with really good people who can fill in all the other gaps you’ll be incredibly successful at business. Don’t try to do it all yourself.” Eric Pateman, President, Edible Canada
- “Passion and desire are nice; you’ve really got to have a friendly bank manager. You’ve got to have someone who believes in you, especially in the growth years. It’s not always in the black. Be very realistic about your cash flow. – Patrick Murphy, Vista D’Oro Farms and Winery
- “Say yes a lot. Get involved in different programs…networking is what will build and open things up to you. I have a family, a fulltime job and belong to several organizations that do fundraising. It’s gives back as much as I put into it. Les Dames, Chef’s Table Society…by volunteering and networking the doors will just keep opening up for you.” – Mary Mackay, Head Baker and Co-OwnerTerra Breads
- “CBYF helped us with a mentor for two years and an interest free loan for a year. A business plan was important.” – Ryan Slater, Juice Truck
- “There’s an incredible amount of support in Vancouver if you just put it out there. If you are passionate and put it out to this city.” – Zack Berman, Juice Truck
With thanks to Robert Womak of VanFoodster.com.
Watch the entire Volume 3 Q&A session.
Joanne Probyn speaks with Jimmy Flores on YouTube Marketing
Learn how to:
- Create content strategies that increase views
- Have your video found on YouTube
- Achieve the most from your promotional efforts
- Develop valuable, engaging content
- Grow a community of subscribers
Joanne Probyn, founder and digital strategist of ReadyGo Media, speaks with Jimmy Flores from Madrid on YouTube video marketing.
Jimmy is the co-founder of iDaccion.TV, a global community of Spanish speaking entrepreneurs and the founder of Yo Coso, a Spanish speaking YouTube textile training channel with over 13,000 subscribers and 2 million views.
ReadyGo Media is digital marketing and communications agency based in Vancouver, Canada. The Business ProCast features interviews with business and not-for-profit leaders connecting you with the people and information you need to start and grow your business.
How to Record a Live Video Webcast Interview with Skype
Videos are shared on social media 12x more often than photos and images combined.*
Creating a webcast is smart marketing. It’s also easy and fun.
Here’s how to record a Skype interview on a Mac computer.
You’ll need:
- Skype. Install Skype to your laptop. Skype is VoIP software that lives in your Apps folder and allows you to have a free, live conversation with anyone who has an internet connection. How to install Skype on your iPhone
- Mac laptop. I used a MacBook Pro, including iSight (Apple’s internal webcam).
- Good lighting. Ideally, lamps are placed above, in front, and 45 degrees from your face. I used some multi-light floor lamps–which did the trick. It is best to use professional spotlights, if available. Natural lighting works but can be inconsistent.
- A good mic. It is worthwhile to invest in a mic. I purchased the Blue Snowball from Costco for $67.99. It is well designed with a modern 50s style. It easily switches from recording voice to music. Many say Blue Snowball is the best entry level, podcasting mic. It is recommended by Facebook expert Mari Smith. Results were well-rounded, clear sound. However, I did find it a bit soft. I’m sure with some more tweaking I can improve it. If you’re using an iPhone, a headset is much better than a built-in mic.
- Call Recorder by ecamm for $19.95 enables you to record video calls from within Skype. That may be enough. For the next quality level, you’ll need the following…
- Screenflow by Telestream for $99 for editing color, sound, and graphics. Save 10% by using the Telestream Screenflow discount code GEEK10OFF.
Special thanks to Jimmy Flores Co-founder IDaccion.TV, a community of spanish speaking entrepreneurs from around the world. Jimmy says,”Your content can change the world. Go and build it.”
Hire ReadyGo Media to produce your webcast
Joanne would be delighted to conduct an interview on your behalf. Interviews can be with people anywhere in the world. You’ll get a webcast video that your organization can share in social media channels like YouTube–leading to increased brand awareness and website traffic. For more information, contact Joanne Probyn today.
* Data by Simply Measured for M Booth
Name the Podcast. Get an eGift.
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Our new podcast is going to need a name. Let your creativity pour out!
The smart cookie who creates the coolest name will warm up with a few Starbucks beverages.
If your name is chosen, enjoy a $10 eGift as a small token of our appreciation.
What you need to know:
- Interviews will be with business and not-for-profit leaders
- Helping people start and grow their business
- We offer digital marketing, social media and communications services
We’d love to hear from you!
