Joanne joins Canadian Public Relations Society board of directors

Great news! I’m delighted to announce I’ve accepted an invitation to join the Canadian Public Relations Society as director of professional development. This means I’ll be planning and hosting 6-7 professional development events each year with speakers presenting on subjects from social media to media relations, reputation management and more.

Read a review of my first event

My next event will be held on Tuesday, October 29th at the Metropolitan Hotel featuring Denyse Johnson of the Canadian Tourism Commission. She will share exciting multicultural communications strategies with us.

I hope to see you there!

Koko Monk Chocolates’ Partnership

We’re delighted to announce a partnership with Koko Monk Chocolates, a new Vancouver chocolate shop that creates handmade, hand tempered fine chocolates with exotic and sophisticated flavor fusions. Check them out at 1849 West 1st Avenue in Kitsilano.

Social media strategy includes a blogger event launching their first retail store helping them generate awareness, partnerships and sales.

Event possible with thanks to the generous sponsorship of local businesses including Suki’s Salon & Spa, Costen Catbalue Goldsmith & Design and Hilary Miles Flowers.

Case study to follow upon completion.


Invited to be the Official Blogger for the Digital Strategy Conference

I’m thrilled to have been invited to join the Digital Strategy Conference as their official conference blogger. In addition to article writing, I’ll will be onsite throughout the conference monitoring, documenting, and microblogging. And, of course, soaking up a ton of knowledge from leading digital marketing industry experts. I look forward to sharing my experience with you.

The Digital Strategy Conference is designed to help organizations stay relevant, competitive and resilient by delivering the essentials of digital strategy.

It’s time to get strategic with digital!

Join 150 of your peers & industry experts at the Digital Strategy Conference Vancouver April 23-25.

Not only will you learn the essentials of digital strategy, you’ll connect with a dynamic community of practitioners facing similar challenges as you.

Look at who’s attending so far:

We suggested you send your team and you did! The majority of attending companies are sending 3+ team members: senior managers and directors from across the organization along with their digital teams. We welcome these participating organizations:

  • BrightRoll
  • Burnaby Hospital Foundation
  • Business in Vancouver
  • Coastal Contacts
  • Concerto Marketing Group
  • City of Richmond
  • City of Surrey

Take a Deep Dive into Digital Strategy:

  • Defining Digital Strategy
  • Establishing Your Digital Maturity
  • Data Strategy and Performance Measurement
  • Digging into Content Strategy
  • Mobile to Multiscreen Strategy
  • Social Strategy
  • Making Sense of Paid Media

See our line-up of industry experts, facilitators and case study speakers.

Get the best value by registering your team. Get 50% off the 3rd member from the same team.


Hope to see you there 🙂



Profiled in “Business in Vancouver”

I recently had the good fortune to be profiled in Business in Vancouver. It was a fun process and the response has been great so far.

Mom’s still wondering when we get that nice dinner with all those interesting people 😉

Download PDF

Here’s what ran in BIV last week. Let me know what you think!

ReadyGo Creates Social Buzz for BC Hydro Contest

ReadyGo Media is thrilled to partner with FD Element on BC Hydro Power Smart’s Invent the Future contest.

We’re consulting on social media strategy and managing online outreach. The contest just started on October 1st…  but our team has been busy for months already! We’ve been making sure the right goals, tactics, messaging, and best practices are in place while supporting the right mix of online content, advertising and integration to ensure a successful contest.

Like any great social media campaign, we measure everything! We employ the latest and best social media measurement and analytics tools to gauge progress and refine tactics regularly. Our clients are always well informed. They are truly our partners and part of our team.

We love to generate buzz while making a difference! We’ve already helped generate over 1,000 pledges! A pledge is a commitment to save energy. Did I mention you could take the Pledge for chance to win a $300 MEC gift card? (shameless plug 😉 ) You’ll find us representing Invent The Future in social media channels including Twitter, Facebook, YouTube and more.

BC Hydro Power Smart’s Invent the Future is an online contest for BC residents between the ages of 16 and 24 with big ideas about energy conservation and sustainability. Help us spread the word and inspire youth to make a difference–tell your friends and family about Invent The Future, too!

Over $15,000 in prizes to be won. Early Bird Deadline October 31st. Contest ends December 5th.

Hashtag #ITF

San Francisco Official Launch Pics

It’s hard to believe it’s already been three months since ReadyGo Media officially launched our website at the Big Shift Conference in San Francisco. Bill sent me some pictures and I wanted to share my favorite. Here’s Patrick Dominguez (Joanne Probyn’s business coach), Joanne Probyn (me, ReadyGo Media), Tammy Kabell (,  Cindy Elwell (Divorce with Dignity Network I discussed the big shifts in my business model and officially launched ReadyGo Media. It was a inspiring weekend and great meeting so many interesting people. If you are looking for a coach I would be delighted recommend Patrick Dominguez of Bill Baren Coaching.

Since then much has happened! We had our first webinar “Website Power Tips” with George Plumley, author of WordPress 24-Hour Trainer, followed by our presentation “Social Media Revolution” at the Gyro Club. Not to mention we’ve landed some wonderful new clients including Jeff McCausland (WordPress website) and West Coast Expeditions (logo design).

We’ll keep you posted on our new portfolio highlights soon.

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