Blog
CPRS Event: Speaking the ‘Right’ Language with Denyse Johnson, Global Media Relations Advisor, CTC
I’ve recently accepted an invitation to join the Canadian Public Relations Society as their new Director of Professional Development.
My first event was in September on Coping with Social Media in Public Relations where Peter Walton of SFU presented interesting results from their recent study on social media.
In my upcoming event, we will be:
- Navigating various strategies to tailor communication to audiences of differing backgrounds
- Providing smoother correspondence in today’s increasingly globalization-based world
This event is great for anyone in:
- Travel & Tourism
- Government
- Multicultural communications
Please join me by registering here.
DATE
Tuesday, October 29, 2013
TIME(S)
5:30PM – Registration & Networking
6:00 to 7:00PM – Presentation and Questions
7:00 to 7:30PM – Networking
Denyse Johnson, Global Communications and Media Relations Advisor, Canadian Tourism Commission (CTC)
ReadyGo Media’s Business ProCast with Preet Marwaha, CEO of Organic Lives
In this episode, Preet Marwaha generously shares his experience on how to discover resilience, develop a holistic approach to business and embrace positivity during difficult times. Enjoy his breathtaking organic food restaurant success story!
Topics: Organic Lifestyle, Fairly Traded Food, Personal Health Coach, Diet, Nutrition, Restaurant Business, Gallaway, Entrepreneurship, Sustainability, Fair Trade, Organics, Local, Food Industry, Small Business.
Links: organiclives.org, preetmarwaha.com, gallowaysfoods.com
ReadyGo Media’s Business ProCast features interviews with business and not-for-profit leaders. We connect you with the people and information you need to start and grow your business. Get inspired by authentic success stories told by extraordinary entrepreneurs from around the world!
Podcast: 002_OL
Podcast: Play in new window | Download (Duration: 36:25 — 322.3MB)
ReadyGo Media’s Business ProCast featuring Vancity’s Deborah Chatterton on Co-operatives
ReadyGo Media’s Business ProCast is our new podcast featuring interviews with business and not-for-profit leaders. We connect you with the people and information you need to start and grow your business. Get inspired by authentic success stories told by extraordinary entrepreneurs all around the world!
Topics: Collaboration, International Business Development, Marketing Co-operatives, Africa, Uganda, Donation.
During this episode, we talk with Deborah Chatterton, Vancity Credit Union communications consultant and President of the Canadian Public Relations Society – Vancouver Chapter. Deborah discusses her experience traveling toUgandato document the work of finance and marketing co-operatives. Deborah was invited to participate in the initiative by The Canadian Co-operative Association.
Links: vancity.com, cprsvancouver.com, cdfcanada.coop, kiva.org, thegivinglens.com, modo.coop, jambogrill.ca
Podcast: 001_DC
Podcast: Play in new window | Download (Duration: 8:07 — 84.2MB)
ReadyGo Media’s Business ProCast with Jimmy Flores on YouTube strategies
During this episode, we talk with Jimmy Flores, co-founder of iDaccion.TV, a global community of Spanish speaking entrepreneurs and the founder of Yo Coso, a Spanish speaking YouTube textile training channel with over 13,000 subscribers and 2 million views.
You’ll learn how to:
- Create content strategies that increase views
- Get found on YouTube
- Achieve the most from your promotional efforts
- Develop valuable, engaging content
- Grow a community of subscriber
Links: jimmyflores.es, idaccion.com, youtube.com, facebook.com, twitter.com
ReadyGo Media’s Business ProCast features interviews with business and not-for-profit leaders. We connect you with the people and information you need to start and grow your business. Get inspired by authentic success stories told by extraordinary entrepreneurs all around the world!
Podcast: 003_JF
Podcast: Play in new window | Download (Duration: 19:20 — 198.5MB)
Koko Monk Chocolates’ Successful Launch Event
ReadyGo Media partnered with Koko Monk Chocolates this Spring to create a special chocolate tasting event that marked the launch their first retail store.
Photo courtesy Joann Pai, Eating in Vancouver | Flowers courtesy Hilary Miles Flowers
Paul Dincer, owner and chocolatier of Koko Monk Chocolates, began as Levni Chocolates and sold in five Vancouver farmer’s markets over three years leading to its opening. In February 2013, Koko Monk opened its first retail location in Kitsilano. Koko Monk creates handmade, hand painted, hand tempered fine chocolates with unique flavor fusions. Each Koko Monk chocolate is indeed a work of art. The chocolates engage all the senses from a one-of-a kind beauty to delightful flavour combinations drawing on inspirations from Shakespeare to post-modernism.
Photo courtesy Barry Calhoun Photography
Joanne Probyn, founder and digital strategist of ReadyGo Media, worked with Paul to carefully select twelve special guests for Koko Monk’s Exclusive Chocolate Tasting Night. Present were food critics, bloggers and photographers that ranged from the promising and talented food storytellers, FoodGays, to Canada’s most authoritative news source, The Globe and Mail. Each was invited for his or her style, taste and sophistication. Yet despite their vast experiences, few had enjoyed a chocolate tasting before; the excitement leading to the event was palpable across social media channels. And the enthusiasm continued throughout the event; while the event officially ended at 8pm, many guests stayed late with the last person leaving after 10pm. “ReadyGo Media far exceeded my expectations,” says Paul. “It was incredible to meet all of these remarkable, like-minded food lovers all at once. I make my chocolates for people like them.” Each guest was served a flight of six chocolates and Paul guided the food connoisseurs through a blind tasting that revealed his complex flavour combinations and concepts. The last chocolate was paired with a dessert wine, expressly recommended for one of Koko Monk’s chocolates by one of North America’s most accomplished fine wine connoisseurs, San Diego-based Francois-Xavier Auffret.
Photo courtesy Barry Calhoun Photography
This event was possible with the generous support of our many sponsors–special thanks to Suki’s Salon & Spa, Hilary Miles Flowers, Costen Catbalue Goldsmith & Design, Barry Calhoun Photography and Vision Event Photography. We would also like to thank all our speecial guests for their enthusiasm, pioneering spirit and community support.
Photo courtesy Koko Monk Chocolates
We’ve been thrilled with the positive feedback so far including several outstanding articles written by Ariane C. Design, VanFoodster, FoodGays and Eating in Vancouver. Some people were captivated by Paul’s passion for chocolate, while others were surprised and delighted with the artistry behind Koko Monk’s culinary creations.
Photo courtesy Koko Monk Chocolates
Due to the event’s success and wide public interest, ReadyGo Media will continue event planning and marketing initiatives with Koko Monk Chocolates. Be the first to find out about our next Koko Monk chocolate tasting event by joining Koko Monk’s mailing list today (via Levni Chocolates).
Photo courtesy Barry Calhoun Photography
Sponsor Links
Advice for Entrepreneurs from Food Talks
Here’s some advice for entrepreneurs from Vancouver’s food industry experts:
- “The biggest thing you can have is a belief and sticking with it…it’s easy to be misguided by the all-mighty dollar. Don’t deviate; whatever you’re pursuing will come through.” – Preet Marwaha, Organic Lives
- “Entrepreneurs tend to think we’re good at everything but we’re not. We’re good at one thing, maybe two. Surround yourself with really good people who can fill in all the other gaps you’ll be incredibly successful at business. Don’t try to do it all yourself.” Eric Pateman, President, Edible Canada
- “Passion and desire are nice; you’ve really got to have a friendly bank manager. You’ve got to have someone who believes in you, especially in the growth years. It’s not always in the black. Be very realistic about your cash flow. – Patrick Murphy, Vista D’Oro Farms and Winery
- “Say yes a lot. Get involved in different programs…networking is what will build and open things up to you. I have a family, a fulltime job and belong to several organizations that do fundraising. It’s gives back as much as I put into it. Les Dames, Chef’s Table Society…by volunteering and networking the doors will just keep opening up for you.” – Mary Mackay, Head Baker and Co-OwnerTerra Breads
- “CBYF helped us with a mentor for two years and an interest free loan for a year. A business plan was important.” – Ryan Slater, Juice Truck
- “There’s an incredible amount of support in Vancouver if you just put it out there. If you are passionate and put it out to this city.” – Zack Berman, Juice Truck
With thanks to Robert Womak of VanFoodster.com.
Watch the entire Volume 3 Q&A session.
