Koko Monk Chocolates’ Partnership
We’re delighted to announce a partnership with Koko Monk Chocolates, a new Vancouver chocolate shop that creates handmade, hand tempered fine chocolates with exotic and sophisticated flavor fusions. Check them out at 1849 West 1st Avenue in Kitsilano.
Social media strategy includes a blogger event launching their first retail store helping them generate awareness, partnerships and sales.
Event possible with thanks to the generous sponsorship of local businesses including Suki’s Salon & Spa, Costen Catbalue Goldsmith & Design and Hilary Miles Flowers.
Case study to follow upon completion.
ReadyGo Book Review “Yes We Did”
An inside look at how social media built the Obama brand.
A great book by Rahaf Harfoush on fundraising, mobilizing an online community or for anyone who just wants the inside scoop on one of the world’s most famous social media successes. Worth a read! Forward by Don Tapscott. Review by Joanne Probyn of ReadyGo Media.
Facebook – The Movie
It’s coming! Facebook the movie. Scroll down for movie trailer.
“The Social Network – you don’t get to 500 million friends without making a few enemies” is due to be released October 1st, 2010. The trailer is enticing. If you still think Facebook is a trendy phase that can be ignored, this might convince you otherwise. This film looks like an entertaining mirror of our time and I can’t wait to check it out.
“The Social Network is an upcoming 2010 drama film directed by David Fincher about the founding of the social networking website Facebook. The film features an ensemble cast which consists of Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Brenda Song, Rashida Jones, Max Minghella, Rooney Mara, Malese Jow, and Joseph Mazzello.
The film was written by Aaron Sorkin and adapted from Ben Mezrich’s 2009 book The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal. The film is distributed by Columbia Pictures and is set for an October 1, 2010 release. None of the Facebook staff, including founder Mark Zuckerberg, will be involved with the project. One of the co-founders, Eduardo Saverin, was a consultant for Mezrich’s book.”*
* Wikipedia
“The Social Network” Movie Trailer
And the cost for all this friendly fun?
Nothing much… just our privacy. Check out the Economist’s recent article (Does Facebook Know Too Much) “Dicing with Data” (online subscription required). “…Facebook claims that most of its users are comfortable with the changes it has introduced, including one that lets it share detailed customer data with some external sites…. Facebook generates most of its revenue from targeted advertisements based on users’ demography and interests, so the more data users share publicly the more money it can mint from ads. One may say is better to get a targeted ad, for what you may like. Others may say the cost is too great. I was recently surprised to find my casual wall postings were Search Engine Optimized and showing up on Google’s first page when I searched my name. If you believe, like me, that the benefits outweigh the risks… you see the many opportunities revealed for individuals and business alike. Whatever your opinion on Facebook’s intent or value, it’s here to stay.
5 Keys to Great Facebook Fan Pages
Here’s a few remarkable stats on the world’s #1 social network, Facebook:
· Top 2009 Google search term was “Facebook†(Google Insights)
· 2nd most visited site next to Google at #1 (Alexa)
· 350 million users and increasing rapidly
· Fastest growing demographic age 30+
· 700,000+ local active business Fan Pages
Facebook Pages (aka Fan Pages) are much like a second, more interactive, website. They are SEO. I don’t want you to miss this so I’ll say it again. They are Search Engine Optimized and that means that your Page can be found through powerful search engines like Google… driving traffic and generating leads! You can send mass messages, promote events and share a wide range of engaging and educational content. It’s really more like an event than a site or brochure. It’s a great opportunity to share your company’s message and build relationships.
Check out how these Pages are doing it right:
Customized Landing Page
Victoria’s Secret Pink has a great landing page. By default, all Facebook landing pages are set to the “Wallâ€. You can easily change this by adjusting the settings under “Wallâ€. You could offer viewers a more attractive and engaging welcome. Pink’s landing page offers free stuff, promotes sales, entices with internal links (polls, photo gallery) and even offers cell phone wallpaper when you text your phone.
Build credibility. Share the workload.
Orange Salon. They take care of basics in their Information panel (hours of operation, phone, address) and share customer reviews on their “Wall†and in “Photosâ€. Fans are really engaged and grateful. A “Reviews†tab would also be good here, too. There’s nothing more powerful than a loyal fan. They posted what seems to be a customer submitted video. After a closer look, it’s made by the salon. In any case, it’s great to have video to help build personality and credibiliy. Even better if it’s a real fan video. For example, Coca Cola found a “real†Fan Page and made it official. They acknowledged them publically then supported them to do the work.
Fun with video.
Dunkin Donuts. A talking coffee bean may not be what comes to mind when considering what makes a great Page, but hey… social media is best when it’s fun! Dunkin Donuts added a custom tab called “Mauriceâ€. You can make Maurice the bean say some funny things and send it to a friend or post it to someone’s wall (viral). You may want to consider an attractive custom tab page including a welcome video introducing your company. Post it on YouTube to take advantage of additional SEO benefits.
Trick our your page.
Alicia Keys. There’s a ton of apps out there and choosing the right small selection depends on your business. If music is your thing, enhance your Page with iLike, an app (tab) which allows you to post audio, video, bulletins, links, “sounds like†tags and tour dates, all on one page! Pizza Hut actually has an app so you can order a pizza without ever leaving the comfort of your Facebook site. Make interacting with your business easy.
Become a resource to you clients.
The Wilson Law Firm. What caught my eye with this Page was their effective use of “YouTube†and “Discussions†tabs. Postings such as “10 Biggest Mistakes People Make Following a DUI Arrest and How to Avoid Them†and “What to Look For in a Virginia DUI Lawyer†build credibility while offering help and giving people a reason to return and share. Many other law firms including Fenwick & West LLP also offer a “Documents†tab which is a great way to share pdf articles.
Discover how we can partner to create a much better web site that generates scores of leads, builds customer relationships and creates massive profit at this link: www.readygomedia.com (www.joanneprobyn.com until official ReadyGo Media launch).
